Bally
Singh
CEO - CMO - ENTREPRENEUR
About Bally
Bally Singh, a visionary British-born entrepreneur, serves as the Co-Founder and Chairman of Hoko Agency, overseeing the globally acclaimed Aioka brand showcased at Formula 1 race weekends.
With an impressive 25 years of experience in developing and orchestrating large-scale entertainment events and experiential marketing campaigns world wide, Bally has been a driving force behind Aioka's ascent to the forefront of premium hospitality over the last decade. As the preferred choice for HNI’s, Corporates, and Sponsors seeking unparalleled solutions for hospitality, brand activation, and product launches, Aioka, a Hoko Agency-owned events IP, has expanded from its origin in Abu Dhabi a decade ago to operating in over 10 race weekends, as well as polo and football events. In 2024, Aioka invites you on an extraordinary journey through the world of F1 luxury, traversing iconic cities like Saudi Arabia, Australia, Miami, Monaco, the Netherlands, Azerbaijan, Singapore, Mexico, Brazil, Las Vegas, Qatar, and Abu Dhabi. Aioka's race weekends promise an unmatched blend of premium indulgence and exhilarating Formula 1 thrills. With a dedicated focus on hospitality, Aioka masterfully balances precision and creativity, creating awe-in-spiring experiences for major sporting brands and beyond. Every moment spent with Aioka assures opulence, comfort, and
excitement, offering curated event packages with front row seats.
Recent Press Articles
Cover Story: How Aioka is transforming F1 customer experience
Bally Singh, chairman and founder of Aioka, reveals how the brand is pioneering bespoke and exclusive experiences for F1 aficionados across the region.
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Any true F1 fan will attest to the exhilarating experience of being at the races: sleek cars that whizz pass at blistering speeds of more than 200km/h, glamourous international celebrities rubbing shoulders with superstar race drivers, busy pit crews priming for action, exclusive lounges with VIPs, pit lane walks, paddock tours and photo ops.
But there’s more for those looking to immerse themselves even deeper into this high-octane world. These discerning customers are looking for ‘money can’t buy experiences’, says Aioka’s Bally Singh.
Dubai 100: Meet the 100 people you need to know in the emirate
Arabian Business reveals the most powerful 100 people in Dubai.
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Dubai is an international, cosmopolitan, and remarkably successful city, home to some of the world’s greatest thought leaders, thinkers, and business people.
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It is no surprise, therefore, that ranking just 100 people in Dubai is a difficult task. While it’s important to state that no singular list could capture in one snapshot the entirety of Dubai’s most powerful leaders, this list has sought to mark the most inspirational and influential from among the emirate’s elite.
Abu Dhabi’s Aioka strikes Alfa Romeo F1 Team Stake concierge deal
Abu Dhabi’s Aioka has been named global concierge supplier of the Alfa Romeo F1 Team Stake team.
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The deal will see the Abu Dhabi firm provide a range of unique, one-of-a-kind experiences to guests of the F1 team during the 2023 season.
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Having operated in the events industry, from sports to entertainment, for more than fifteen years, Aioka creates bespoke customer experiences for customers.
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Abu Dhabi-based company becomes official global concierge supplier of Alfa Romeo F1 Team Stake
Having operated in the events industry, from sports to entertainment, for over fifteen years, Aioka, an Abu Dhabi-based company, creates bespoke customer experiences
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Dubai, UAE: Alfa Romeo F1 Team Stake will add to the range of unique, one-of-a-kind experiences offered to their guests alongside events of the 2023 Formula One season, as the team names Aioka its Global Concierge Supplier.
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Alfa Romeo partner with Aioka
Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier.
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Known for creating unique and specially curated customer experiences across travel, accommodation, dining and entertainment, Aioka hopes to go global with this partnership.
The partnership kicked off at the recently-concluded Monaco Grand Prix 2023. The deal will see Aioka host events for the team’s guests and enhance the experiences for the guests, corporate groups and individuals.
AIOKA RACE WEEKEND AT BOULEVARD POOL
With over a decade of hosting renowned Grand Prix parties, AIOKA will transform The Cosmopolitan's Boulevard Pool into an electrifying race extravaganza.
Guests will have incredible aerial views of the race while enjoying live DJs, signature cocktails, culinary presentations and more. Guests must become AIOKA members to attend. Visit aioka.com for more information. Parties will take place November 16–18 beginning at 6 p.m. each evening.
AIOKA race weekend returns to Abu Dhabi for an unforgettable F1 extravaganza
Get ready for the ultimate F1 experience as Aioka Race Weekend returns to Abu Dhabi this November.
Secure your spot now and prepare to be part of a weekend that combines the thrill of racing with the luxury of entertainment like no other. Mark your calendars for November 24th to 26th, 2023, as Aioka Race Weekend rolls back into Abu Dhabi, promising an unforgettable F1 experience at the iconic W Abu Dhabi - Yas Island.
Aioka reveals Abu Dhabi Race Weekend tickets and exclusive events
The excitement is building as Aioka presents the most highly anticipated event of the year, the Abu Dhabi Race Weekend, taking place from November 24th to 26th, 2023. This spectacular race weekend, held at the iconic Yas Island Circuit, marks the grand finale of the race weekend calendar, promising an unforgettable experience for motorsports enthusiasts and partygoers—a world where the excitement of race weekend merges with top-notch hospitality. From exclusive after-race parties with celebrity guests to live performances by international artists, every moment is designed to thrill and enchant.
AIOKA race weekend returns to Abu Dhabi for an unforgettable F1 extravaganza
Get ready for the ultimate F1 experience as Aioka Race Weekend returns to Abu Dhabi this November.
Secure your spot now and prepare to be part of a weekend that combines the thrill of racing with the luxury of entertainment like no other. Mark your calendars for November 24th to 26th, 2023, as Aioka Race Weekend rolls back into Abu Dhabi, promising an unforgettable F1 experience at the iconic W Abu Dhabi - Yas Island.